GENERAL HAVOK
The embodiment of intensity, power and controlled chaos. General Havok represents the attitude behind the HAVOK family the character who helped establish the aggressive, high-energy identity that would become synonymous with the brand. 

MAX TEST
Strength, confidence and physical power define Max Test. The character represents the testosterone focused side of The Alliance universe and the early identity that helped inspire what would become Athletic Alliance’s testosterone support product line.

BRAINSTORM
Brains can be just as powerful as muscle. Brainstorm represents mental performance, concentration and focus, bringing intelligence and strategy to The Alliance team and providing the character identity behind the Brainstorm name. 

HAVOK NEURO
Where Havok intensity meets next-level mental performance. Havok Neuro represents the evolution of the HAVOK universe combining the aggressive energy associated with Havok with the focus and cognitive performance concept behind Athletic Alliance's HAVOK Neuro Nootropic Pre-Workout.